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First of all, let’s not mix apples and oranges when referring to domain age and the age of backlinks. Domain age is a term which tells you when a domain is first registered or, more precisely, when Google discovered the first link which points to the domain.

How Does Google Determine Domain Age?

There is a common belief that the age of a domain name is connected with both, domain name market value and SEO value of the domain, i.e., the older the domain is, the more it will ultimately sell for. Or, the older the domain is, it will have more SEO value. No, it won’t.

An aged domain without quality and aged backlinks does not provide the SEO value that most SEOs are looking for. Sure, the age of a domain name will play a role, but there will be a lot more factors at play.

When Domain Age Plays a Ranking Role?

In a nutshell, domain age becomes important for ranking only when an aged domain contains live and aged backlinks. The older the quality backlinks are, the higher is the SEO value of the domain. The higher the number of backlinks is; the SEO value increases even more. You see how aged domains with quality backlinks are the gold mine for SEO’ers.

For example, a domain up for seven years with 25 backlinks has lower ranking power than a seven-year-old domain with 150 backlinks, right? Of course, if it’s to presume that each of links is relevant and live, still points to the domain and passing the link juice.

And now, a heads-up!


If you find a live backlink on a website page that is regularly updated through the years, the SEO value of such backlink naturally evolves. In such case, you actually found the real gem and its power unquestionably plays an important role in ranking. Honestly, we hope you understand how many applications have been discovered by this information.

However, don’t get overwhelmed and, consequently, fooled because the age of a domain is only one of many factors related to the quality of aged expired domains.

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