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Referrer Quality

Referrer Quality describes the relevance, trust, and authority of websites linking to a domain. Links from reputable and topically related websites are generally more valuable than links from low-quality or unrelated sources.

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Domain Vetting
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Referring Domains

Referring Domains is the number of unique websites that link to a domain or URL. If one website links multiple times, it is still counted as one referring domain. In most cases, links from many relevant and trusted websites are stronger than many links from only a few sources. This metric is used to measure the diversity and strength of a backlink profile.

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Trust Flow

Trust Flow is a metric developed by Majestic that estimates the quality of backlinks pointing to a domain or URL. It is based on how closely a site is connected to a set of trusted seed sites. A higher Trust Flow usually indicates stronger link quality, but it should always be evaluated together with Citation Flow, topical relevance, and the actual referring domains behind the score.

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Spam Signals

Spam Signals are patterns that suggest a domain may have been used for manipulative or low-quality SEO practices. Common examples include unnatural anchors, irrelevant backlinks, foreign-language content, and links from known spam websites.

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