Sandbox Effect is a term used to describe a period during which a new or rebuilt website does not rank as strongly as expected. This effect is not officially confirmed by Google, but many SEO professionals observe that rankings can take time to stabilize.
Trust Reset describes a situation where a domain keeps its backlinks, but search engines no longer assign them the same value as before. This can happen after major ownership, content, or topical changes. The domain may still have strong metrics, but the historical authority may not transfer fully.
View definitionRebuild Compatibility describes how well a domain can be restored while preserving its historical relevance and backlink value. Domains with a clear topical history and recoverable URLs are usually better candidates for rebuilding.
View definitionAlgorithmic Suppression occurs when a website loses rankings because Google’s algorithms determine that its content or backlinks are low quality, manipulative, or no longer relevant. Unlike a Manual Action, there is no direct notification in Google Search Console.
View definitionDefinitions of the most important terms used across the domain industry.