Ahrefs is an SEO tool used to analyze backlinks, keywords, rankings, and competitor websites. It is widely used for domain research, link analysis, and content planning. Popular metrics provided by Ahrefs include Domain Rating (DR), URL Rating (UR), and Referring Domains.
Domain Rating (DR) is a metric developed by Ahrefs that estimates the overall strength of a domain’s backlink profile on a logarithmic scale from 0 to 100. It is based mainly on the number and authority of referring domains linking to the website. A higher Domain Rating usually indicates a stronger backlink profile, but it does not guarantee better rankings, more traffic, or higher-quality content.
View definitionURL Rating (UR) is a metric developed by Ahrefs that measures the strength of a specific page’s backlink profile on a scale from 0 to 100. It is based on the number and quality of backlinks pointing directly to that page, as well as internal links from other pages on the same website. A higher URL Rating usually means the page has more link authority.
View definitionReferring Domains is the number of unique websites that link to a domain or URL. If one website links multiple times, it is still counted as one referring domain. In most cases, links from many relevant and trusted websites are stronger than many links from only a few sources. This metric is used to measure the diversity and strength of a backlink profile.
View definitionDefinitions of the most important terms used across the domain industry.