Redirect Risk is the possibility that backlinks will lose some or all of their SEO value when a domain is redirected to another website. The risk increases when the topics are unrelated or when the redirect does not match the historical content of the domain.
A 301 Redirect is a permanent redirect from one URL to another. It tells search engines that the original page has moved permanently and that ranking signals should be transferred to the new URL. It is commonly used when changing URLs, migrating websites, or consolidating duplicate pages.
View definitionA 302 Redirect is a temporary redirect from one URL to another. It tells search engines that the original page may return in the future. It is commonly used for short-term changes, such as testing, maintenance, or temporary promotional pages.
View definitionTrust Reset describes a situation where a domain keeps its backlinks, but search engines no longer assign them the same value as before. This can happen after major ownership, content, or topical changes. The domain may still have strong metrics, but the historical authority may not transfer fully.
View definitionDefinitions of the most important terms used across the domain industry.