A 301 Redirect is a permanent redirect from one URL to another. It tells search engines that the original page has moved permanently and that ranking signals should be transferred to the new URL. It is commonly used when changing URLs, migrating websites, or consolidating duplicate pages.
A 302 Redirect is a temporary redirect from one URL to another. It tells search engines that the original page may return in the future. It is commonly used for short-term changes, such as testing, maintenance, or temporary promotional pages.
View definitionA Redirect Chain occurs when one URL redirects to another URL, which then redirects again to a third URL. Multiple redirects can slow down page loading and reduce crawl efficiency. In most cases, it is better to redirect directly to the final destination.
View definitionRedirect Risk is the possibility that backlinks will lose some or all of their SEO value when a domain is redirected to another website. The risk increases when the topics are unrelated or when the redirect does not match the historical content of the domain.
View definitionDefinitions of the most important terms used across the domain industry.