Semrush is an SEO and digital marketing platform used for keyword research, backlink analysis, rank tracking, site audits, and competitor research. It combines multiple tools in a single platform and is widely used by SEO professionals and marketers.
Organic Keywords are the search terms for which a website appears in unpaid search results. SEO tools use this metric to show how many keywords a domain ranks for and which pages are generating visibility in search engines.
View definitionOrganic Traffic is the number of visitors a website receives from unpaid search results. It does not include traffic from ads, social media, or direct visits. SEO tools often estimate organic traffic based on keyword rankings and search volume, while analytics platforms measure actual visits.
View definitionKeyword Difficulty is a metric that estimates how difficult it may be to rank for a specific search term. Most SEO tools calculate it based primarily on the strength of the backlink profiles of the pages already ranking for that keyword.
View definitionDefinitions of the most important terms used across the domain industry.