Spam Score is a metric developed by Moz that estimates whether a website shares characteristics commonly associated with spam. It is widely considered one of the least reliable SEO metrics because legitimate websites can also receive high scores. A Spam Score should never be used on its own to determine domain quality. Domain quality should always be evaluated using the actual backlink profile, historical content, and overall relevance.
Moz is an SEO software company that provides tools for keyword research, rank tracking, site audits, and backlink analysis. It is best known for metrics such as Domain Authority (DA) and Page Authority (PA), which are widely used to estimate the strength of a website or page.
View definitionSpam Signals are patterns that suggest a domain may have been used for manipulative or low-quality SEO practices. Common examples include unnatural anchors, irrelevant backlinks, foreign-language content, and links from known spam websites.
View definitionDomain Cleanup is the process of identifying and fixing issues that reduce a domain’s SEO value. This may include removing spammy backlinks, rebuilding important pages, restoring relevant content, and correcting technical problems.
View definitionDefinitions of the most important terms used across the domain industry.