Showing 9 terms in SEO Metrics
301 Redirect
A 301 Redirect is a permanent redirect from one URL to another. It tells search engines that the original page has moved permanently and that ranking signals should be transferred to the new URL. It is commonly used when changing URLs, migrating websites, or consolidating duplicate pages.
View definition302 Redirect
A 302 Redirect is a temporary redirect from one URL to another. It tells search engines that the original page may return in the future. It is commonly used for short-term changes, such as testing, maintenance, or temporary promotional pages.
View definitionAnchor Distribution
Anchor Distribution is the overall mix of anchor texts used in backlinks pointing to a domain or URL. A natural backlink profile usually includes branded anchors, URLs, generic phrases, and some keyword-based anchors. Reviewing anchor distribution helps identify over-optimization and spam patterns.
View definitionAnchor Text
Anchor Text is the clickable text used in a hyperlink. Search engines use anchor text to understand what the linked page is about. Natural anchor text usually includes brand names, page titles, URLs, and generic phrases such as "click here." A large number of keyword-heavy anchors can indicate manipulative link building.
View definitionCanonical URL
Canonical URL is the preferred version of a page when multiple URLs contain the same or very similar content. It is specified using a canonical tag in the page’s HTML. Search engines use this signal to determine which URL should be indexed and shown in search results, helping prevent duplicate content issues.
View definitionCitation Flow
Citation Flow is a metric developed by Majestic that estimates the quantity and strength of backlinks pointing to a domain or URL. It focuses on link volume rather than link quality. A high Citation Flow can indicate strong link authority, but it should always be compared with Trust Flow to understand whether those links come from trusted websites.
View definitionCrawl Budget
Crawl Budget is the number of URLs that search engines are willing and able to crawl on a website within a given period. It is influenced by the size of the site, server performance, and the overall quality of the pages. Managing crawl budget is especially important for large websites with thousands of URLs.
View definitionCrawl History
Crawl History is a record of when search engines and SEO tools last visited a website and which pages they discovered. It helps show whether the site is being crawled regularly and whether important pages are accessible. Reviewing crawl history can reveal technical issues and changes in site activity over time.
View definitionDomain Authority
Domain Authority (DA) is a metric developed by Moz that estimates the ranking strength of a domain on a scale from 1 to 100. It is based on the quality and quantity of backlinks pointing to the website. A higher Domain Authority usually indicates a stronger backlink profile, but it does not guarantee better rankings or more organic traffic.
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