Internal Linking is the practice of linking from one page to another page on the same website. It helps search engines discover pages, understand site structure, and distribute link authority throughout the site. Internal links also help users navigate to related content and important pages.
Orphan Pages are pages that have no internal links pointing to them from other pages on the same website. Because they are not connected to the site’s internal linking structure, search engines may have difficulty discovering them. Orphan pages are often overlooked and may receive little or no search traffic.
View definitionLink Equity is the authority and value passed from one page to another through a hyperlink. Links from relevant and trusted pages usually pass more value than links from weak or unrelated websites. Search engines use this signal to help determine which pages have more authority. Link equity can also be passed between pages on the same website through internal links.
View definitionCrawl Budget is the number of URLs that search engines are willing and able to crawl on a website within a given period. It is influenced by the size of the site, server performance, and the overall quality of the pages. Managing crawl budget is especially important for large websites with thousands of URLs.
View definitionDefinitions of the most important terms used across the domain industry.