Link Equity is the authority and value passed from one page to another through a hyperlink. Links from relevant and trusted pages usually pass more value than links from weak or unrelated websites. Search engines use this signal to help determine which pages have more authority. Link equity can also be passed between pages on the same website through internal links.
Internal Linking is the practice of linking from one page to another page on the same website. It helps search engines discover pages, understand site structure, and distribute link authority throughout the site. Internal links also help users navigate to related content and important pages.
View definitionExternal Linking is the practice of linking from your website to pages on other websites. These links can provide additional sources, references, and useful information for users. Search engines use external links to better understand the context of a page and the relationship between websites.
View definitionReferring Domains is the number of unique websites that link to a domain or URL. If one website links multiple times, it is still counted as one referring domain. In most cases, links from many relevant and trusted websites are stronger than many links from only a few sources. This metric is used to measure the diversity and strength of a backlink profile.
View definitionDefinitions of the most important terms used across the domain industry.