Link Decay is the gradual loss of backlink value over time. This can happen when linking pages are removed, deindexed, or lose authority. A domain may still show historical backlinks, but their SEO value can decrease if the original pages are no longer available or trusted.
Link Loss is the reduction in the number of active backlinks pointing to a domain or URL. This happens when linking pages are removed, changed, or no longer indexed. Significant link loss can reduce the SEO value of a domain over time.
View definitionLink Freshness refers to how recently backlinks were discovered or updated. New backlinks can show that a website is still getting links from other sites. Older backlinks can continue to provide value, but a steady flow of new, relevant links is usually a positive sign.
View definitionReferring Domains is the number of unique websites that link to a domain or URL. If one website links multiple times, it is still counted as one referring domain. In most cases, links from many relevant and trusted websites are stronger than many links from only a few sources. This metric is used to measure the diversity and strength of a backlink profile.
View definitionDefinitions of the most important terms used across the domain industry.