Link Freshness refers to how recently backlinks were discovered or updated. New backlinks can show that a website is still getting links from other sites. Older backlinks can continue to provide value, but a steady flow of new, relevant links is usually a positive sign.
Link Velocity is the rate at which a domain or URL gains new backlinks over time. A steady increase in relevant links is usually a positive sign. A sudden spike in low-quality links can indicate artificial link building. This metric should always be evaluated in the context of the website’s age and link history.
View definitionLink Decay is the gradual loss of backlink value over time. This can happen when linking pages are removed, deindexed, or lose authority. A domain may still show historical backlinks, but their SEO value can decrease if the original pages are no longer available or trusted.
View definitionCrawl History is a record of when search engines and SEO tools last visited a website and which pages they discovered. It helps show whether the site is being crawled regularly and whether important pages are accessible. Reviewing crawl history can reveal technical issues and changes in site activity over time.
View definitionDefinitions of the most important terms used across the domain industry.