A Redirect Chain occurs when one URL redirects to another URL, which then redirects again to a third URL. Multiple redirects can slow down page loading and reduce crawl efficiency. In most cases, it is better to redirect directly to the final destination.
A 301 Redirect is a permanent redirect from one URL to another. It tells search engines that the original page has moved permanently and that ranking signals should be transferred to the new URL. It is commonly used when changing URLs, migrating websites, or consolidating duplicate pages.
View definitionA 302 Redirect is a temporary redirect from one URL to another. It tells search engines that the original page may return in the future. It is commonly used for short-term changes, such as testing, maintenance, or temporary promotional pages.
View definitionA Soft 404 occurs when a page appears to be missing or has little useful content, but the server does not return a proper 404 status code. Search engines may treat the page as an error even though it technically loads. This can prevent the page from being indexed and reduce crawl efficiency.
View definitionDefinitions of the most important terms used across the domain industry.