Referring Pages is the number of individual web pages that contain links pointing to a domain or URL. Unlike Referring Domains, this metric counts every linking page separately, even if several pages come from the same website. It helps show how many pages are linking to a site and how those links are distributed.
Referring Domains is the number of unique websites that link to a domain or URL. If one website links multiple times, it is still counted as one referring domain. In most cases, links from many relevant and trusted websites are stronger than many links from only a few sources. This metric is used to measure the diversity and strength of a backlink profile.
View definitionURL Rating (UR) is a metric developed by Ahrefs that measures the strength of a specific page’s backlink profile on a scale from 0 to 100. It is based on the number and quality of backlinks pointing directly to that page, as well as internal links from other pages on the same website. A higher URL Rating usually means the page has more link authority.
View definitionLink Equity is the authority and value passed from one page to another through a hyperlink. Links from relevant and trusted pages usually pass more value than links from weak or unrelated websites. Search engines use this signal to help determine which pages have more authority. Link equity can also be passed between pages on the same website through internal links.
View definitionDefinitions of the most important terms used across the domain industry.