Link Velocity is the rate at which a domain or URL gains new backlinks over time. A steady increase in relevant links is usually a positive sign. A sudden spike in low-quality links can indicate artificial link building. This metric should always be evaluated in the context of the website’s age and link history.
Link Freshness refers to how recently backlinks were discovered or updated. New backlinks can show that a website is still getting links from other sites. Older backlinks can continue to provide value, but a steady flow of new, relevant links is usually a positive sign.
View definitionLink Decay is the gradual loss of backlink value over time. This can happen when linking pages are removed, deindexed, or lose authority. A domain may still show historical backlinks, but their SEO value can decrease if the original pages are no longer available or trusted.
View definitionReferring Domains is the number of unique websites that link to a domain or URL. If one website links multiple times, it is still counted as one referring domain. In most cases, links from many relevant and trusted websites are stronger than many links from only a few sources. This metric is used to measure the diversity and strength of a backlink profile.
View definitionDefinitions of the most important terms used across the domain industry.